A Launch Week Design Squad Tell-All

Join our Design Squad for a peek into the creative process, their inspiration, and the stories behind the 2025 Fall Collection.

Happy Launch Week, friends! We are SO excited about this year’s beautiful Fall Collection, and for you to see it for the first time TODAY at 12pm EDT. In honor of celebrating fresh 2026 Simplified Planners and brand new products, we thought it would be the perfect day for a Q&A from Design Squad. 

Behind every beautiful Planner page, every thoughtful design detail, and every product that sparks creativity, there’s a story—and the people who bring it to life. Today, we’re pulling back the curtain and sitting down with our Creative Director, Whitney Hawkins, and our Director of Design & Experience, Laura Kashner, for a behind-the-scenes look into our production process. From big-picture vision to the little touches that make all the difference, these two are the heart of our design team. Get ready for fresh insights, creative inspiration, and maybe even a few surprises about what it takes to transform ideas into products you know and love.

Let’s get started!

Q: “What does the production process/timeline look like?”